Partner Programs in the EOR Market

With EOR pricing at an all time low, EOR providers need to identify other ways to retain and gain market share.

November 25, 2024 

EOR (Employer of Record) 101

What EORs can do to Drive Revenue in a Competitive Market

Just in the last couple of weeks, two global EORs each launched white label and reseller programs.

First, Deel made their announcement, and just days later, RemoFirst followed suit with their own white label and reseller programs.

Historically, companies and industries have leveraged partner programs such as white labeling, reseller, and affiliate programs to help drive revenue growth. These programs offer several advantages:

Market Reach: EORs are only scratching the surface in terms of providing these services to the companies in the world that need them. There are millions of businesses globally, many of which either now or in the future may consider hiring talent outside of their home country. A white label, reseller, or affiliate solution could put your product in the hands of companies already partnering with other service providers on related projects. By tapping into these existing relationships, EORs can expand their reach without needing to bring brand awareness and market differentiation when it isn’t needed.

Sales Cost Savings: When leveraging a white label, reseller, or affiliate model, EORs do not need to rely on their internal sales force to sell their solution to each new prospect. This approach can save hundreds of thousands, if not millions, on base salaries, commissions, and marketing expenses. Instead of building a large in-house team, EORs can rely on partners who already have customer networks and established trust in their own market. This drastically lowers the cost of acquiring new customers and allows EORs to allocate existing resources more efficiently.

Brand Recognition: For reseller programs, every new partner that goes out to the market and sells your product helps build your brand awareness—whether or not the customers and prospects buy. Resellers act as ambassadors of your brand, increasing your visibility across different industries and markets. The more people hear about your EOR solution, the more opportunities there are for organic growth. Over time, this can significantly boost the recognition of your brand and create more inbound interest.

The Evolution of EOR Marketing
In the past (5+ years ago), lead generation for EORs could not have been simpler. Most leads came from paid or organic search results. As long as you had a decent website with a few dozen blog posts explaining what EOR is, how it’s different from PEO, and why it’s not advisable to build an entity in the country you wanted to enter, you were golden! You could expect to receive dozens or even hundreds of leads every month, many of which would convert relatively easily.

EOR was—and still is—mostly a point solution. Companies had an immediate problem to solve (hire this person in this country), and EORs had the infrastructure to make that happen. However, over the past few years, many of the largest EORs either a) didn’t exist or b) relied on partners to act as the actual employer of record, instead of managing the infrastructure themselves.

A Changing Landscape in EORs
As the industry matures and market forces level out pricing, EORs need to identify new opportunities to differentiate themselves outside of price alone.

There was once a time when Deel was considered the low-cost option. Now, Deel is seen as a high-cost EOR provider, while RemoFirst is on the lower end of the pricing spectrum. Both companies can benefit from introducing partner programs like white labeling, reselling, and affiliate marketing.

Introducing: Partner Programs
Partner programs like white labeling, reselling, and affiliate partnerships offer EORs valuable opportunities to drive additional revenue. These programs not only help increase market reach but also reduce the cost of sales, expand brand recognition, and leverage external networks to reach customers more efficiently.

Conclusion
With the EOR market becoming increasingly competitive, EORs must find creative ways to get ahead. While traditional methods like paid and organic search alongside outbound selling can and should play a role, relying on partner programs provides a more scalable, cost-effective solution for growth. 

In the News
Solution Spotlight

  • Type - Global EOR

  • Number of Countries Supported - Unknown

  • Entity Strategy - Unknown

  • Services - Multi country payroll, EOR, contractor management, entity setup

  • EOR pricing - $79 per month

  • Contractor pricing - $19 per month

  • G2 presence - 4.9/5

Speak soon,

Moshe